In 1999, Shenzhen. In this city that carries the dream of China's intelligent manufacturing, GIEC was born.
In 2000, with the original intention of "innovation, integrity, quality, and focus", we embarked on a journey of deepening our involvement in audio and video, and pursuing our dreams globally, starting with our first "Millennium Star" disc player.
In 2003, GIEC signed Mr. Andy Lau as its brand ambassador, with the brand slogan "Never Miss the Goodness". Through warm and resonant brand communication, the name "GEIEC" penetrated deeply into millions of households, becoming the exclusive synonym for "high-definition audio and video" in the hearts of a generation. It has carved countless warm audio and video memories into families, firmly establishing its core position as a "national-level audio and video brand".
As the tide of digitalization sweeps across the globe, the audio and video industry is undergoing disruptive changes. GIEC has not clung to the advantage of a single product, but instead taken the initiative to break the mold, embarking on a transformation from a single disc player product to a full industrial chain layout.
From the world's first network movie player launched in 2008, which ushered home audio and video into the network era, to deepening core technologies such as audio decoding and sound field tuning, we have accumulated more than 100 acoustic patents.
In 2015, when the industry was generally focused on portable Bluetooth speakers, GIEC acoustics engineers proactively invested in the research and development of wireless high-fidelity technology, attempting to break the sound quality bottleneck with Wi-Fi transmission technology. Even though they had to temporarily slow down due to the lack of a high-resolution audio source ecosystem at that time, this obsession of "doing the impossible" became the spark for GIEC's subsequent technological breakthroughs - they firmly believed that the future of wireless audio must be lossless and pure.
In 2025, GIEC and QQ Music reached a deep strategic cooperation, leveraging QQ Music's vast master-grade lossless audio library and combining GIEC's self-developed Wi-Fi lossless transmission technology to achieve precise presentation of master-grade lossless sound quality. This collaboration completely breaks the sound quality bottleneck of wireless transmission, allowing users to enjoy immersive, professional-grade lossless music at home.
Subsequently, the Q30 panoramic sound flagship and Q20 portable wind speaker were launched, forming a complete Wi-Fi speaker product matrix encompassing "home immersion, whole-house mainstay, and mobile companionship",Respond to the global users' demand for high-quality audio with cutting-edge technology.
