November 5, Shenzhen.
The highly anticipated 2025 QQ Music Premium Sound Quality Awards officially kicked off in Shenzhen.
GIEC, as the "Exclusive Innovation Partner" of the awards, was invited to attend. Together with the head of Tencent Music Entertainment Group, representatives from the China Audio Industry Association, acoustics experts, renowned musicians, and leading audio brand partners, GIEC gathered to witness the精彩 moments of the 2025 QQ Music Premium Sound Quality Awards.
(Snapshot from the event)
01 Major New Products Defining the Future Auditory Experience
At the awards, Mr. Huang Rongtian, Chairman of GIEC Digital (left), and Mr. Zhou Wenjiang, Technical Vice President of Tencent Music Entertainment Group (right), jointly unveiled two new GIEC products - the GIEC Q30 Immersive Wireless Speaker and the GIEC Q20 Portable Wireless Speaker.
After the new products were revealed, guests flocked to GIEC’s exclusive premium sound quality listening experience area to personally experience the immersive sound brought by the two new Wi‑Fi speakers.
The GIEC Q30 Immersive Wireless Speaker focuses on "immersive sound experience." It is the industry’s first speaker product that enables mobile‑cast 7.1.4‑channel lossless immersive sound, faithfully restoring a studio‑level three‑dimensional sound field into living spaces.
The GIEC Q20 Portable Wireless Speaker takes its design inspiration from the dome of a concert hall, emphasizing "fashionable portability." With a genuine Italian leather carrying strap and GIEC’s 26 years of tuning expertise, it meets users’ needs for on‑the‑go listening.
Together with the GIEC Q25 Hi-Fi Audio released earlier this year, these three speakers form a complete Wi‑Fi speaker product matrix: "home space flagship (Q30) + all‑scenario主力 (Q25) + fashionable portable (Q20)," precisely covering all scenarios from high‑end to mid‑range, from home to personal use.
02 Returning with Honors: GIEC Shines at the Awards Ceremony
Based on a comprehensive evaluation system of "objective hardware testing + authoritative subjective listening experience," this year’s awards conducted a second selection among nearly 40 brands and over 100 products that had already received the "Premium Sound Quality Certification." In the end, only 14 products and brands were honored with the highest distinction - the "2025 QQ Music Premium Award" - for their outstanding quality and market performance.
On this star‑studded winners’ list, GIEC swept three major awards:
Annual Wi‑Fi Speaker - GIEC Q25 Hi-Fi Audio
Technology Innovation Award - GIEC Q30 Immersive Wireless Speaker
Innovation Partner - Shenzhen GIEC Digital Co., Ltd.
By winning awards in product, brand, and innovation categories, GIec received not only recognition for individual products but also high praise for its contribution to "promoting the普及 of Wi‑Fi speakers and co‑building a premium sound quality ecosystem."
03 GIEC: Leading a New Era of Wi‑Fi Speakers
As QQ Music’s annual audio gala, this year’s event featured a special roundtable forum. Industry experts, brand representatives, and the Tencent Music team gathered to engage in an in‑depth dialogue on "The Next Decade of the Audio Industry."
Mr. Yin Zhe, General Manager of GIEC Digital’s Audio Division, stated during the discussion:
"GIEC is a technology‑driven enterprise. Several years ago, we established ‘spatial audio + wireless transmission’ as our core technology direction, firmly believing this to be the future of consumer audio."
He further noted that the current Wi‑Fi speaker series launched by GIEC represents the阶段性成果 of this strategy.
"In the future, we will continue to increase investment in the integration of spatial audio and artificial intelligence, collaborate with top industry chip partners, jointly advance breakthroughs in sound field adaptive technology, and enable immersive audio to truly adapt to users’ diverse listening scenarios - contributing GIEC’s strength to industry progress."
Mr. Huang Rongtian, Chairman of GIEC Digital, said in an exclusive interview with Phoenix Net:
"Twenty‑six years of acoustic heritage have made us firmly believe that ‘sound quality is the soul of audio.’ Our collaboration with QQ Music has shown us the greater potential for technological implementation - the value of Wi‑Fi speakers lies not only in transmitting lossless sound quality but also in building a lifestyle where ‘high‑quality sound is everywhere.’"
Ultimately, the roundtable forum reached an industry consensus: "center on user scenarios, and use standards to connect hardware and content."
04 Quality Sound, an Accessible Auditory Feast
To create an ultimate immersive experience, the awards ceremony introduced the first‑ever "Premium Panoramic Sound Listening Zone." A Western orchestra, musician Liu Jialiang, and singers Chouchou (Zhou Hui), AJ Lai, and Wen Yixin were specially invited to perform a meticulously arranged concert for the guests.
Currently, the strategic cooperation between GIEC and QQ Music has deepened from initial brand collaboration to the joint development of technical standards. The integrated model of "acoustic technology + music ecosystem" created by both parties has not only raised market awareness of "Wi‑Fi lossless audio" but also set an example of cross‑industry collaborative innovation for the audio industry.
In the future, GIEC will continue to work with industry partners to promote the deep integration of audio technology, content, and ecosystem, injecting lasting momentum into the high‑quality development of China’s audio industry.