On May 9th, the 9th "Shenzhen (Greater Bay Area) International Brand Week and 2025 China Brand Day · Shenzhen Local Featured Activities" was grandly inaugurated at the Shenzhen Radio & Television Tower.
Shenzhen GIEC Digital Co., Ltd., leveraging its outstanding technological capabilities and market influence, broke through strong competition among hundreds of participating enterprises to claim both the "Shenzhen Famous Brand" and "Greater Bay Area Famous Brand" dual honorary titles.
01 Rigorous Selection Process Reflects True Brand Value
The "Shenzhen Famous Brand" selection is jointly initiated by the Shenzhen General Chamber of Industry along with multiple departments, and has been running continuously for twenty-one sessions, making it one of Shenzhen's most influential brand benchmark competitions.
This honor carries extraordinary prestige - survey data shows that past award-winning enterprises account for only four ten-thousandths of the city's total number of businesses, among which include many globally renowned companies such as Huawei and Tencent, underscoring the exceptionally high standards of the selection process.
This year's selection was conducted in strict accordance with the "Shenzhen Famous Brand Evaluation Measures." A review panel composed of the Shenzhen General Chamber of Industry, the "Shenzhen Famous Brand" committee, and relevant authorities conducted a comprehensive assessment of candidate brands across multiple dimensions, including market reputation, brand value, and industry standing. The list of winners was announced under the on-site supervision of the Shenzhen Notary Office.
At the awards ceremony, Ms. Li Hong, Administrative Director of GIEC Digital, attended the gala and took to the stage to accept the awards on behalf of the company.
As a benchmark enterprise in the electronics and digital sector of the Greater Bay Area, this recognition is not only a powerful testament to GIEC's significant progress in brand development, but also a high-level acknowledgment of its long-standing commitment to innovation and growth.
02 Technological Innovation Leading a New Audio Experience
Since its founding in 1999, GIEC has remained dedicated to the audio-visual field, crafting every product with artisanal precision.
From a pioneer in the optical disc era to an active explorer of today's wireless audio technologies, GIEC has delivered high-definition, immersive audio-visual experiences to millions of households through its exceptional technical expertise and superior quality - becoming an unforgettable brand memory for many.
This year, GIEC entered into a deep strategic partnership with QQ Music to jointly launch the industry's first speaker equipped with QPlay 3.0 technology - the GIEC Q25 Hi-Fi Audio. This innovative product aims to resolve long-standing industry challenges with groundbreaking technology, delivering an unprecedented music experience to users.
As a landmark achievement of this collaboration, the GIEC Q25 Hi-Fi Audio not only achieves lossless transmission at master-tape quality via QPlay 3.0 technology, effectively overcoming the limitations of traditional Bluetooth audio transmission, but also seamlessly integrates GIEC's deep acoustic expertise with QQ Music's vast library of premium tracks - bringing high-quality music into ordinary homes and delivering truly moving sound to every family.
From "hearing sound" to "hearing needs," every innovation at GIEC begins with a deep understanding of users' pain points.
This dual-title recognition is both an affirmation of the past and a motivating force for the future.
Going forward, GIEC will continue to pursue innovation and growth, deepen its brand development, and give back to its users with superior products and services - contributing to the international advancement of China's acoustic brands!