On April 25th, the 33rd Shenzhen Gift Show grandly opened at the Shenzhen Convention & Exhibition Center.
As one of the largest and most influential gift trade shows in the Asia-Pacific region, this edition attracted a host of well-known brands.
Among them, the GIEC Q25 Hi-Fi Audio - jointly launched by GIEC and QQ Music - made a stunning appearance at Hall 14 of the International Mobile Electronics Pavilion, emerging as one of the most sought-after star products on the show's opening day.
01 Celebrity Endorsements, Leading Technology
As a nationally recognized brand with 25 years of professional acoustic research and development experience, GIEC's headline showcase at this edition was the Q25 Hi-Fi Audio, co-created with QQ Music.
The world's first speaker equipped with QPlay 3.0 technology, it achieves 192kHz/24bit lossless master-tape-quality audio decoding via Wi-Fi transmission - with a transmission bandwidth over 600 times that of Bluetooth and equivalent to 6.53 times CD quality - allowing users to experience studio-grade sonic detail right at home.
In terms of design, the Q25 artfully combines a premium woven fabric grille with refined leather trim, ensuring outstanding acoustic performance while delivering a dual sensory pleasure of visual elegance and tactile quality. It blends seamlessly into any home environment, becoming a true work of art within the space.
Equally impressive is the Q25's human-centered design - a built-in 5,100mAh high-capacity battery supports up to 12 hours of playback, ensuring the music never stops due to a drained battery; one-tap control via a WeChat Mini Program eliminates the barriers to smart device usage; and an original "Silver Care Mode" optimizes audio output specifically for the hearing characteristics of elderly users, making the warmth of technology genuinely within reach.
To date, thanks to its exceptional sound quality and premium aesthetic design, the GIEC Q25 Hi-Fi Audio has earned strong endorsements from multiple musicians and celebrities including Liu Lian, Zhou Junwei, Zhao Rang, The Deerxiansen Band, Lai Yuzhe, Chuck Tour, and Dai Meng. It has also sparked a trending #GIECPremiumExperiencer# unboxing craze on Xiaohongshu, winning over the hearts of countless music lovers.
02 Ecosystem Co-Creation, Technological Innovation
The launch of the GIEC Q25 Hi-Fi Audio is not only a technological breakthrough, but also a reimagining of culture and ecosystem.
Through co-building a "content + hardware" ecosystem with QQ Music, GIEC delivers a holistic solution for high-quality music experiences. Every purchase of the Q25 comes with a complimentary one-year QQ Music "Premium Sound Quality" membership, giving users unlimited access to tens of millions of master-tape-quality audio tracks. This innovative model not only elevates the user experience, but also breaks the monopoly of international brands over the premium audio market.
Under the guidance of the Ministry of Industry and Information Technology, GIEC participates in the Audio-Visual Accessibility Working Group and is actively driving the implementation of the "Guidelines for High-Quality Development of the Audio-Visual Electronics Industry," contributing to the internationalization of Chinese acoustic technology. GIEC's role as a standard-setter underscores its international influence in the audio industry.
GIEC has also demonstrated the human warmth of technology through a series of cultural initiatives: in March, the "Hear Her Lossless Voice" campaign co-launched by GIEC and QQ Music used music to convey the power of women; in April, the "Fearless Vocals" project - a collaboration with Tencent Music Artists and QQ Music's QPlay 3.0 technology - transformed a tech product into a vehicle for cultural expression. These innovative endeavors have redefined the speaker - no longer a cold electronic device, but a cultural medium that connects emotions and conveys strength.
From technological innovation to cultural confidence, GIEC is stepping onto the international stage with a bold new outlook, redefining the lossless audio experience for music lovers around the world.