On March 18th, QQ Music - one of China's leading streaming music platforms - made an industry-first debut of its QPlay 3.0 wireless transmission technology. Leveraging the high-bandwidth advantage of Wi-Fi to break through the bitrate limitations of Bluetooth transmission, this marks the first wireless transmission solution from a domestic online music streaming platform to simultaneously deliver lossless audio quality and low-latency Spatial Audio experience.

On the same day, QQ Music and GIEC - a nationally beloved audio-visual brand - jointly announced that the industry's first wireless speaker equipped with QPlay 3.0 technology, the GIEC Q25 Hi-Fi Audio, had officially launched for pre-order. Built on the core philosophy of "restoring true sound and defining quality listening," the Q25 Hi-Fi Audio harnesses QQ Music's all-new QPlay 3.0 technology to achieve high-fidelity audio data transmission, delivering a wireless listening experience at lossless, master-tape-quality resolution. Starting immediately, users can participate in the pre-order via the GIEC official website as well as e-commerce platforms including Tmall, JD.com, Douyin, and Xiaohongshu - fully experiencing a sonic revolution where technology meets art.

QPlay 3.0 is a Wi-Fi-based high-fidelity audio transmission technology that directly streams lossless PCM audio data, enabling wireless playback of lossless master-tape-quality audio - transmitting studio-grade audio data across platforms to devices for playback, delivering an immersive listening experience that lets users feel the full charm of the original recording. At the same time, QPlay 3.0 supports 5.1-channel Spatial Audio lossless transmission, "unlocking" the inherent subtlety of music in its purest form - whether the layered depth of a symphony or the enveloping surround sound of a blockbuster film, every nuance is faithfully reproduced.

As the first product to bring QPlay 3.0 wireless transmission technology to life, the GIEC Q25 Hi-Fi Audio achieves a dual breakthrough in both design interaction and acoustic architecture. In terms of appearance, the Q25 features a dual-color scheme of Mocha Brown and Ink Jade Black, with a premium finish crafted from a fusion of leather and woven fabric. On the front panel, a "25th GIEC Anniversary" gold-foil embossed inscription commemorates the brand's 25th anniversary. The top interaction hub innovatively integrates a metal control knob with a dynamic color display - a light turn combined with press operations is all it takes to control playback and switch sound modes. On the acoustic architecture level, the Q25 is equipped with two Hi-Fi-grade 25-core neodymium iron boron silk-membrane dome tweeters, paired with a 4-inch wool-cone woofer to form a "2.1 Golden Acoustic Array." The tweeter units are fitted with high-efficiency neodymium magnets for crisp, clear highs with a smooth, rounded tonal character, while the woofer combines a C-type low-noise bass reflex port structure to achieve bass extension down to 52Hz. To fully unlock the audio potential of QPlay 3.0 technology, the Q25 also incorporates GIEC's proprietary BestStereo algorithm alongside the BestDynamic patented algorithm - winner of the 2025 GAS Technology Progress Award - which continuously analyzes audio signals and volume levels in real time, intelligently adjusting output to achieve optimal dynamic performance, faithfully restoring high-fidelity sound and creating a truly immersive soundstage. Five scene-based sound modes (Premium Restoration / Live Stage / Warm & Gentle / Clear Vocals / Silver Care) are available to meet the diverse needs of listeners across different age groups.

Backed by its ecosystem collaboration with QQ Music, the Q25 has received dual certification from both QQ Music's Premium Sound Quality program and the Golden Ear Laboratory, and supports 96kHz/24-bit master-tape-quality audio decoding. Device compatibility spans all platforms, supporting Wi-Fi, Bluetooth, AirPlay, and USB audio input - ensuring zero-barrier lossless transmission for both Android and iOS devices, and delivering studio-grade acoustic performance across all home listening scenarios.

The Q25 co-branded Hi-Fi Audio supports playback of the rich ultra-high-definition audio content in QQ Music's "Premium Sound Quality" library, spanning a wide range of genres including Mandopop, Western hits, classical symphony, electronic rock, and more. With a vast library of high-quality music content integrated into a home audio system, users can listen with both precision and breadth - "hear it well" and "hear it all."

Since its founding in 1999, GIEC has remained deeply committed to the field of acoustics - from a technology frontrunner in the optical disc era to an innovation pioneer in the digital age - and its founding belief of "letting technology serve genuine sound expression" has never wavered. As early as 2015, GIEC proactively laid the groundwork for Wi-Fi high-fidelity transmission technology, but was ultimately compelled to pause that exploration due to the absence of a high-resolution audio content ecosystem. In 2025, the launch of QQ Music's QPlay 3.0 technology resolved the ultimate pain point that had persisted for a decade - the arrival of the era of widespread high-resolution content has made "lossless audio quality" a true reality. The deep collaboration between QQ Music and GIEC is a vivid example of "technology driving experience," embodying the symbiotic interplay between technology and content.

On March 18th, the GIEC × QQ Music co-branded Q25 Hi-Fi Audio will launch simultaneously for pre-order across all online channels.

True Lossless · Premium Sound Quality - the GIEC Q25 Hi-Fi Audio will, through its breakthrough combination of technologies, redefine the new frontier of wireless listening: where every bit of audio data surges with power, grandeur, and vitality.